Think Different . . .

Here’s to the Crazy Ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or, sit in silence and hear a song that hasn’t been written?
Or, gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.

这是些狂想的人。有不合时宜者，有反叛者，有制造麻烦者。这些人就像方孔里的圆螺丝钉。他们对事物有与众不同的看法，他们不喜欢循规蹈矩，他们不迷信权威。你可以引述他们的话，或不同意他们的观点，或尊敬或诋毁他们，但你决不能忽视他们。因为他们可以改变世界，他们推动了人类社会的进程。有人把他们当作疯子，但我们认为他们是天才。因为他们狂热地认为可以改变世界，事实上他们做到了。

Apple’s television advertising has been key to the renewal of Apple loyalty and excitement in the world. The “Think Different” campaign, launched in 1997, was a central factor in Apple’s recovery from financial difficulty, winning admiration for creativity as well as focused attention for new products.

Think Different featured the following footage:



Albert Einstein, smoking a pipe
Bob Dylan, moving to his harmonica
Martin Luther King, at the end of his Washington speech
Richard Branson, shaking champagne
John Lennon and Yoko Ono singing
Buckminster Fuller demonstrating the Bucky Ball
Thomas Edison thinking
Mohammed Ali dancing for the press
Ted Turner boxing the air with a smile
Maria Callas blowing a kiss
Mahatma Gandhi smiling
Amelia Earhart arriving
Alfred Hitchcock speaking
Martha Graham dancing
Jim Henson puppeteering
Frank Lloyd Wright walking by his home
Picasso painting
A child dreaming

For a full list of the "Think Different" posters, click here.

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